The Guangdong-Hong Kong-Macao Greater Bay Area, as China's most dynamic economic region, with Guangzhou playing a central role, benefits from policy advantages and industrial upgrades, injecting strong momentum into the bakery and food & beverage industries. In 2025, the China Bakery Exhibition will leverage Guangzhou's industrial upgrade to build a global "Food Plus" ecosystem, helping enterprises seize new opportunities from the Bay Area's development.

The 28th China Bakery Exhibition 2025 will cover an exhibition area of 150,000 square meters, attracting over 200,000 buyers and more than 1,500 high-quality exhibitors from around the world. The event will present a grand showcase combining communication, trade cooperation and display. As a platform for launching industry innovations, it will bring together thousands of creative new products, driving the market introduction of new technologies and products.

This year’s exhibition will be held in conjunction with the HOTELEX Guangzhou International Hospitality Equipment & Foodservice Expo 2025, the FHC South China Global Food Trade Show (Guangzhou) 2025, and the 7th Guangzhou International Franchise Exhibition 2025. Through this multi-exhibition collaboration and resource integration, the event will promote the development of the "Food Plus" food & beverage industry ecosystem, offering multiple value opportunities for both buyers and sellers.

The exhibition covers the entire industry chain, including baking, foodservice, coffee & tea and more, showcasing over 6,000 cutting-edge international products. It aims to drive industry innovation and collaboration, providing buyers with an efficient platform for product selection and helping enterprises expand their market share.

The exhibition will attract exhibition groups and buyers from around the world, including the United States, Australia, Malaysia and more, presenting unique ingredients, smart equipment and creative bakery products. This will bring a wave of international innovation to the industry, facilitating deep global resource connections.

A series of signature events will showcase the perfect blend of food and entertainment, offering visitors an immersive experience. Participants will have the chance to interact closely with baking masters, observe premium coffee-making demonstrations, enjoy chocolate shows and experience the innovation and allure of the industry.

随着2025第二十八届中国烘焙展览会（下称CBE）的临近，海外买家预登记现正火热进行中！作为全球烘焙行业的盛会，本届展会将汇聚来自世界各地的行业精英，于今年5月10日至12日在中国广州·广交会展馆D区+A区盛大开幕。此次海外买家的招募工作，全面提升了针对海外专业观众的有效触达，并便捷化国际买家的注册流程，同时也进一步加速了展会的国际化步伐。通过这一举措，今年CBE将为全球烘焙行业提供一个更加高效、广阔的交流平台，赋能展商海外渠道更快增长。

海外流量投放

在全球化浪潮中，中国烘焙展览会致力于通过一系列精心策划的海外推广活动，积极推动中国烘焙产业走向国际舞台。借助谷歌等海外媒体的高效流量策略，CBE海外官网将精准传递展会信息给全球烘焙行业的专业人士与潜在买家。与此同时，展会特设的海外预登记系统将为国际买家提供便捷的报名通道，帮助更多国际客户提前规划行程，确保展会期间的高效对接和国际化参与。

海外社媒运营

CBE中国烘焙展览会依托多个海外社交媒体平台（Facebook、LinkedIn、Instagram、Twitter等），每周定期发布展会动态、技术创新及行业新闻，与全球受众保持紧密互动。这些平台不仅为展会吸引来自不同地区的潜在买家，还将通过定制化内容提高展会的曝光度，打造全球展会形象。借助社交媒体的精准传播，CBE中国烘焙展览会将进一步提升其在国际市场中的影响力，巩固全球烘焙行业盛会的地位。

海外数据库运营

CBE中国烘焙展览会通过EDM邮件系统，定期向数据库中80000+海外行业同仁推送烘焙行业的最新资讯和展会动态。这一精准的触达方式不仅帮助海外买家及时了解展会动态，快速掌握行业趋势，更是及时帮助其在展会前做好充分准备，促进展会期间的合作与交流。

国际商会强强联手

自2003年成立以来，国际华联烘焙总会历经二十二年的沉淀与发展，已成功吸纳中国大陆地区、中国台湾、中国香港、中国澳门、菲律宾、越南、马来西亚、新加坡、缅甸等国家和地区的烘焙同仁，逐渐成为汇聚世界华裔烘焙同业力量的国际大舞台。

CBE中国烘焙展览会与国际华联烘焙总会的战略合作，重点聚焦于东南亚市场的深度开发。通过这一强强联合，CBE中国烘焙展览会不仅能够快速拓展在东南亚的市场知名度，还能借助协会丰富的行业资源和优势背书，加速中国烘焙品牌在海外多区域的渗透和影响力。这一合作不仅将直接提升中国烘焙展览会对海外观众的组织力度，更是赋能国内企业快速开辟广阔的海外市场，进一步强化了CBE中国烘焙展览会的全球化战略。

“开元计划”助力出海

中国烘焙展览会的“开元计划”项目通过与世界第一展览集团英富曼东南亚FH系列展会深度合作，全面践行“走出去，引进来”的双向赋能战略。CBE中国烘焙展览会通过积极与国际展会合作，提升了在东南亚市场的影响力，同时也借助英富曼的国际化平台吸引了更多全球买家和合作伙伴。此外，这一合作为国内有出海需求的企业带来了更多的海外拓展机会，更快布局全球市场。

*“开元计划”项目详情可咨询您的展会销售